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Criss Cross Records
ByIf I hear someone I like...I record them, regardless of whether they'll sell.
Gerry Teekens


It was in 1984 that Teekens began his regular jaunts to the States, recording at first with Rudy Van Gelder at his famed studio in Englewood Cliffs, NJ. "Rudy's father was from the Netherlands," Teekens points out. "There's even a province there called Gelderland." But in 1990, Max Bolleman - an accomplished engineer, fellow drummer, and former optometrist - began accompanying Teekens on his trips across the pond. The two are now inseparable. "I'm very fond of consistency," Teekens remarks. "If you look at all the old, famous labels, they always worked in the same studio and got the same sound."

Consistency governs Criss Cross packaging as well. The discs have simple cover art, often with a photograph offset by a block of solid color; a booklet with a liner essay and nothing else; and a text-only tray card with track listing, personnel, and recording info. One could say the label's forte is aural, not visual, although its spartan, unchanging design preference over the years has become as distinctive a brand marker as any.
Like all record labels, Criss Cross has to weather a daunting business climate. "America presents problems," Teekens explains, "because contrary to the rest of the world, here you have the consignment principle. So you never know how much you're really selling. In Europe and Japan, when they order records, they pay for them. But in the U.S., when they get something for free in the store, they don't have to push it. They can always give it back; there's no risk." The pitfalls are substantial, but like most people in his position, Teekens is not looking to get rich. "I'm doing this for the music alone," he says. "And as long as the music has some fire and some blood, I'm happy."
Visit Criss Cross Records on the web.
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