Source:
By Yannick Ilunga from The Jazz Spotlight.
This is probably old news to you: social media is a great way to build and grow a fan base. When looking for a platform to promote their music, many artists turn to the various Facebook, Twitter, YouTube, etc.
When it comes to social media promotion, it is important to have a strategy and goals in mind. There are many different ways social media can be used for promotion.
The following four are some easy-to-implement tactics that musicians can use to grow their fan base and strengthen the bond with those who love their music.
1. Share Exclusive Content Using Google Hangouts on Air
A good way to turn your fans into super-fans is to give them something unique. Are you about to play a new song during your rehearsal or are you set to record it in the studio? Why not to share the experience with your followers?
All you need is a laptop with a webcam, an Internet connection and a Google Plus account. If you have a Google+ page, you can easily record and broadcast your videos on YouTube and embed them into your website using Hangouts on Air.
Schedule a date, set up your laptop, start recording and share this exclusive behind-the-scenes content with your fans. They’ll love it!
2. Start Your Twitter Chat
Another thing you can do to engage your fan base is to create a Twitter chat. If you are looking for how to host a chat on Twitter, I would recommend checking Madalyn Sklar’s GoGo Chat (look for the hashtag #ggchat) and the Music Marketing Mind Chat (#mmmchat).
Depending on the time you have available, you can decide whether to have your chat once a week, twice a week, every two weeks or once a month. Obviously, the more often the chat, the more the engagement of your followers will grow.
In order to keep track of your chat and see what participants are tweeting, there are tools like TweetChat that can help.
3. Launch a Contest
Another tactic to grow your fan base and turn your fans into super fans, is to launch contests.
Grammy Award-winning pianist
This is probably old news to you: social media is a great way to build and grow a fan base. When looking for a platform to promote their music, many artists turn to the various Facebook, Twitter, YouTube, etc.
When it comes to social media promotion, it is important to have a strategy and goals in mind. There are many different ways social media can be used for promotion.
The following four are some easy-to-implement tactics that musicians can use to grow their fan base and strengthen the bond with those who love their music.
1. Share Exclusive Content Using Google Hangouts on Air
A good way to turn your fans into super-fans is to give them something unique. Are you about to play a new song during your rehearsal or are you set to record it in the studio? Why not to share the experience with your followers?
All you need is a laptop with a webcam, an Internet connection and a Google Plus account. If you have a Google+ page, you can easily record and broadcast your videos on YouTube and embed them into your website using Hangouts on Air.
Schedule a date, set up your laptop, start recording and share this exclusive behind-the-scenes content with your fans. They’ll love it!
2. Start Your Twitter Chat
Another thing you can do to engage your fan base is to create a Twitter chat. If you are looking for how to host a chat on Twitter, I would recommend checking Madalyn Sklar’s GoGo Chat (look for the hashtag #ggchat) and the Music Marketing Mind Chat (#mmmchat).
Depending on the time you have available, you can decide whether to have your chat once a week, twice a week, every two weeks or once a month. Obviously, the more often the chat, the more the engagement of your followers will grow.
In order to keep track of your chat and see what participants are tweeting, there are tools like TweetChat that can help.
3. Launch a Contest
Another tactic to grow your fan base and turn your fans into super fans, is to launch contests.
Grammy Award-winning pianist
Robert Glasper
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