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North Coast Brewing Up Some Monk
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Back in New York, at 243 West 63rd Street in Manhattan, a fourteen year old

Thelonious Monk
piano1917 - 1982

James P. Johnson
piano1894 - 1955

Willie "The Lion" Smith
piano1897 - 1973

Charlie Parker
saxophone, alto1920 - 1955

Bud Powell
piano1924 - 1966

Dizzy Gillespie
trumpet1917 - 1993
Rockefeller had left his home in Manhattan, on Fifty-Fourth Street (a site that later became the Museum of Modern Art) to travel up the rugged and rocky coast through the Napa valley, eventually passing Ft. Bragg, a logging town that one day would be home to the North Coast Brewery. What Rockefeller didn't realize when he passed Ft. Bragg is that seventy years later, a few local residents would also embark on a preservation mission. That is, to preserve the memory of Thelonious Monk, one of the giants of jazz.
But this isn't a story of preservation, as in a museum. This is a story of fostering the spirit of Thelonious Monk and beer. Lots of beer.
North Coast Brewing, founded in 1988, has quickly become one of the country's top craft brewers under the direction of brewmaster Mark Ruedrich. On a recent trip to hike in the redwoods, my wife (the designated driver) and I visited the brewery and sampled all eleven beers. Actually we tried more, but things got a little fuzzy after the waiter opened barrel aged stouts and ales.
Our trip to California, specifically Ft. Bragg and North Coast Brewing also began, like John D. Rockefeller, Jr., a few years ago in New York. We were meeting friends for dinner and stopped at a local shop to pick up some beer. I spotted the Eduardo Smissen painting of Thelonious Monk on the label of North Coast Brewing's Brother Thelonious, a Belgian style dark ale and purchased a few bottles. Besides finding a new favorite ale, I learned that a significant percentage of the proceeds from the sale of Brother Thelonious goes to the Thelonious Monk Institute of Jazz to support their jazz education programs.
The institute has offices in Los Angeles, Washington D.C. and New Orleans and a board of trustees that includes institute chairman

Herbie Hancock
pianob.1940

T.S. Monk
drumsb.1949

Wayne Shorter
saxophone1933 - 2023

Clark Terry
trumpet1920 - 2015

Jimmy Heath
saxophone, tenor1926 - 2020

Joshua Redman
saxophoneb.1969

Marcus Roberts
pianob.1963

Jacky Terrasson
pianob.1966
Naming Brother Thelonious was the brainchild of Doug Moody a VP at the brewery and long time jazz disc jockey (two dream jobs). Their new beer was fashioned in the style of brew crafted in a Belgian abbey by monks. Get it, Monk. The dark Belgian styled ale, Brother Thelonious has a rich molasses/caramel flavor with a hint of dark chocolate that is uniquely satisfying. What I didn't notice was the alcohol content of 9.4%. Like an original Thelonious tune, it can pack a punch! But then again so can North Coast's stouts, Old No. 38 and Old Rasputin, a very tasty Russian Imperial black stout. Quickly, the ale became one of their top sellers, and can be found in nearly all fifty states, and like Thelonious himself it is big in Japan and Sweden.
After creating the Brother Thelonious ale, the generous next step for North Coast Brewing was to produce the Brother Thelonious recording. Like the ale, proceeds from the music sales also benefit the Monk Institute. Stacked with Institute alumni and recorded at the New York's prestigious Avatar studios, the session was produced by Doug Moody and

T.S. Monk
drumsb.1949

Helen Sung
piano
Gretchen Parlato
vocals
Ambrose Akinmusire
trumpetb.1982

Wayne Escoffery
saxophone, tenorb.1975
After my sixth beer, which was PranQster, a classic yeasty Belgian golden ale, I naturally had to ask "why." What is the reason for North Coast Brewing to support jazz, and specifically Thelonious Monk's music? Well, North Coast Brewing, being the largest employer in Ft. Bragg supports its community from local volunteer fire departments to schools and libraries. After conceiving Brother Thelonious ale, their neighborhood expanded to support the Redwood Jazz Alliance, and Monterey Jazz Festival and jazz festivals in Healdsburg, and San Francisco. It wasn't until the next day when I undertook a 10 mile hike in a redwood forest (a wee bit of a headache) that I understood the Thelonious Monk part.
Certainly words fail trying to describe the redwoods, and you cannot take a proper photo. The are tallest living things on earth, and your time on earth is just a few moments of their existence. It is the experience of being in their presence that is the payoff, as it was for Mr. Rockefeller in 1931. Like the 300 foot trees, the music of Monk is a living, breathing creature worth preserving. Not just as a museum piece or dated recordings, but as new and renewed music making. And while I might not be a Rockefeller, I can support music by hearing it live and, of course enjoying my new favorite beer.
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North Coast Brewing
Product Reviews
Mark Corroto
United States
Thelonious Sphere Monk
James P. Johnson
Willie "The Lion" Smith
Charlie Parker
Bud Powell
Dizzy Gillespie
Herbie Hancock
T.S. Monk
Wayne Shorter
Clark Terry
Jimmy Heath
Joshua Redman
Marcus Roberts
Jacky Terrasson
Helen Sung
Gretchen Parlato
ambrose akinmusire
Wayne Escoffery
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