Home » Jazz Articles » Book Review » What, and Give Up Showbiz?
What, and Give Up Showbiz?
By
Fred Taylor (with Richard Vacca)
276 Pages
978-1493051847
Backbeat Books
2020
In his upcoming biography (December, 2020), What, and Give Up Showbiz?: Six Decades in the Music Business, Boston's late legendary and iconic music impresario Fred Taylor reveals six decades of promoting, booking, and personal friendships with an "A" list of musicians. With an ear for talent, endless energy, and a belief in each artist he promoted, Taylor would make an indelible mark on the early career of performers who would later become household names in the music industry. Anyone who met Taylor, whether you were an artist, fellow promoter, talent agent or simply a music enthusiast, found yourself inside an enormous circle of inter-connecting relationships. More often than not, you also became a lifelong friend of Fred Taylor. Throughout What, and Give up Showbiz? you hear an amazing, detailed first-person account of the people, places and events that were directly a part of his orbit, as booking agent, promoter, producer and marketer from the early 1960's all the way up to his 90th birthday.
Taylor breathes life into this narrative, literally having a conversation with you, including many hilarious anecdotes, home-spun punch lines while always making you feel like you were re-living the moment with him. Through these chapters, an extraordinary personal intersection occurs with a wide range of historical talent. A gifted storyteller, Taylor walks the reader through memories of presenting artists such as

Duke Ellington
piano1899 - 1974

Dizzy Gillespie
trumpet1917 - 1993

John Coltrane
saxophone1926 - 1967

Miles Davis
trumpet1926 - 1991

Stan Getz
saxophone, tenor1927 - 1991

Charles Mingus
bass, acoustic1922 - 1979

Bob Dylan
guitar and vocalsb.1941

Diana Ross
vocals
Pat Metheny
guitarb.1954

Norah Jones
pianob.1979

Bruce Springsteen
composer / conductorb.1949
Most remarkably, in an industry known for cut-throat contracts and cold marketing calculations that often treated artist as commodities, Taylor truly developed and maintained relationships with musicians that often lasted a lifetime. In this personal biography, Taylor frequently relates stories and recollections of artists he discovered and helped get on stage for the first time. Often, as well, he would be working behind the scenes of his clubs, up to performance time, making sure all the pieces came together, to ensure the best possible exposure for developing talent. A loyal promoter, and night-owl, he would be there for the final note of the last set.
In an early chapter, Taylor recounts the accident of a 1952 nightclub recording he made, at

George Wein
piano1925 - 2021

Dave Brubeck
piano1920 - 2012
His "ear" for talent wasn't a coincidence, as shown in chapter after chapter, listening for what he refers to as "a quality that stands outbeyond good, then there's great." In example, Taylor admittedly not a "specialist" in rock, heard a ballad singer at William Morris Agency in New York City in the early '70s, playing with a Dylan-like style and using street poetry. Taylor booked and promoted a then un-discovered Bruce Springsteen into his Boston clubs, and his sets sold-out.
The word "wow" is a frequent register for his ear. He describes the reaction of "excitement, a vibration, something resonates" when he first heard the sophisticated pop-jazz hybrid voicings of singer

Norah Jones
pianob.1979
In 2004, child prodigy and jazz saxophonist and vocalist

Grace Kelly
saxophoneb.1992

Phil Woods
saxophone, alto1931 - 2015

Dave Brubeck
piano1920 - 2012

Harry Connick, Jr.
pianob.1967

Wynton Marsalis
trumpetb.1961
In 1965, Taylor and his business partner Tony Mauriello, would finally have their own venue from which to stage talent. Purchasing two nightclubs on Boylston Street near Copley Square and renaming them Paul's Mall and the Jazz Workshop, Taylor "broke" many upcoming musicians there from Bruce Springsteen to

Earth, Wind & Fire
band / ensemble / orchestra
John Scofield
guitarb.1951

Al Di Meola
guitarb.1954
He also recounts a special relationship with legendary jazz trumpeter and composer

Miles Davis
trumpet1926 - 1991
The second anchored part of Taylor's night club business career was the genesis of Scullers Jazz Club at the Doubletree Guest Suites Hotel in Boston starting in 1991. Here, under his dynamic booking management, Boston and New England would be offered an enormous variety of renowned talent and the brightest upcoming stars as well as second chances for musicians seeking a comeback. Featured, on any given night, was a worthy newcomer or a top-drawer performer like

Tony Bennett
vocals1926 - 2023

Lou Rawls
vocals1933 - 2006

Quincy Jones
arranger1933 - 2024

Norah Jones
pianob.1979

Diana Krall
piano and vocalsb.1964
And again, the personal touch was always there, caring for the audience and wanting feedback, "I liked to stand by the doorway afterward, mingling with the people leaving. I was gratified whenever someone said, 'Keep this music going, this is wonderful.' It made me feel like I was the keeper of the flame."
What, and Give Up Showbiz closes with the establishment of the "Fred Taylor Endowed Scholarship Fund" at Berklee College of Music in 2017. An honor that completely surprised Taylor in the twilight of his career and life, "As you get older, you start to wonder if you made your mark, if you have a legacy that will be remembered after you're gone. Here is the answervery meaningful, I can' tell you how humbling this is for me."
On September of 2017, the brightest stars gathered at The Berklee Performance Center for a gala celebration for a scholarship fundraiser, delivering heartfelt performances. Taylor was kidded that for once he had no booking or promotional role. Many renown members of the jazz community also had words of tribute for Taylor that evening, thanking him for their first booking and on-going support. Phenomenal jazz guitarist, composer and virtuoso Pat Metheny recalled Taylor's sincere interest and generosity, "Fred really listened to the music... and there are standards set that represent honesty and decency... and an infrastructure that can only exist with people like Fred Taylor... otherwise we would not have had a platform."
Taylor's other adoptive family receive his deserving special mention. Bob Kelly and Irene Chang, Grace Kelly's parents, who developed the idea for the "Fred Taylor Endowed Scholarship Fund," became intimate friends and caring supporters of this promotional and booking machine, who never stopped to look after his own health.
But clearly, on this amazing personal journey, through six decades behind the scenes in the music business and getting acts on stage, Taylor didn't want to stop for a moment. As often quoted by this master impresario of the music industry, and a paraphrase from legendary jazz composer, arranger and pianist

Duke Ellington
piano1899 - 1974
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